So, whilst rummaging through LinkedIn, I found this convo I had with someone I respect in the industry and thought to share
His question was; What do you think about the visual creativity in the music industry?
And my answer was; With the influx of musicians and the recent boom of the industry, I don’t think we have the right management to effectively hone this attention it’s receiving
The visual representation we see, are mostly recycled works. It’s almost the same storyline; of clubs, girls, drugs, etc.
In recent times, the most creative work I’ve seen would be Falz’s Soldier, Patoranking’s Heal the world and definitely Banky W’s Mercy and To My Unborn Child
I was reading about Jonathan Mannion some time ago, he’s an OG photographer and one of the greats. He is responsible for some of the outstanding album covers we have, like those of Jay-Z and Eminem, amongst others. It is said, that he would follow these artistes on tour, effectively curate their works, and his products have even led to the definition/ theme of some of the albums
To greatly improve this deficit, my take is getting in-house storytellers/ curators to structure the music videos and handle the scripting. I believe that if an in-house visual creator is employed, the person will be better attuned to the artiste and the process.
Johnny Drille’s recent video “Count on me” was widely received, because it touched on people’s emotions. His words resonated with the video and he featured a couple we all love and have watched grow.
With such creativity going forward, thought provoking videos that would be remembered for how we were impacted would only be produced.
